Patients search by condition. Show up.
The average orthopedic case generates $6,400+ in net revenue. Patients searching 'knee pain doctor near me' are choosing from whoever ranks — we make sure that's you.
Get Your Free Presence ScoreOne surgical case covers the entire year of SEO.
Orthopedic net revenue averages $6,400 per case, with knee replacements and ACL reconstructions generating $10,000-$20,000+. Patient acquisition costs run $350-$450 through paid channels. SEO drives patient volume at a fraction of that cost — and compounds over time instead of stopping when you stop paying.
Sound familiar?
Patients search 'knee pain doctor near me' and your competitors show up first.
We optimize for condition-based searches — the way patients actually look for specialists. Not just 'orthopedic surgeon Salt Lake City' but 'torn ACL treatment Utah,' 'best knee replacement surgeon near me,' and hundreds of specific queries your patients are typing right now.
Your referral pipeline is strong but you need direct-to-patient volume.
Referrals are great, but they're someone else's pipeline. SEO builds your own. Patients increasingly skip the PCP referral and search directly for specialists — especially for sports injuries, joint pain, and elective procedures. We put you in front of them.
Patients are asking AI assistants for doctor recommendations and you're not showing up.
When someone asks ChatGPT 'who's the best orthopedic surgeon in Salt Lake City?' — do you appear? Our GEO strategy ensures AI recommends your practice based on your credentials, reviews, and authority signals.
You have great outcomes and reviews but your online presence doesn't reflect it.
We translate your clinical reputation into search visibility. Structured data for your specialties and credentials, review management across Google and Healthgrades, and content that demonstrates expertise — not just lists your services.
What we do for you
Every engagement follows our three-phase process: audit, build, grow.
Audit
Scored assessment of your Google profile, website, directories, reviews, and AI search visibility. $500, credited toward your project.
Build
Fix what the audit found. Directory cleanup, Google Business Profile optimization, entity optimization, and a custom website built for local search.
Grow
Ongoing content, GEO strategy, review management, AI search monitoring, and monthly reporting tied to real business metrics.
Retainer deliverables include:
What does ChatGPT say when a patient searches for a specialist near them?
Patients increasingly turn to AI for healthcare recommendations — especially when choosing a specialist for a specific condition. Utah's rapid population growth means thousands of new residents searching for providers every month. AI assistants weigh provider credentials, reviews, published research, and structured data heavily when recommending specialists. If your practice isn't optimized for these signals, AI recommends your competitor instead.
- Provider entity optimization — structured data so AI knows your specialties, credentials, and procedures
- Review signal management — volume, recency, and response rate across Google, Healthgrades, and Vitals
- Citation building on medical directories and authoritative health sources
- Condition-specific FAQ content structured for AI to parse and cite
- Monthly tracking of AI recommendation visibility for your practice and providers
Frequently asked questions
How much does orthopedic SEO cost in Utah?
Our retainers start at $1,500/month for local SEO or $2,000-$2,500/month with AI search optimization included. Every engagement begins with a $500 scored audit credited toward your project. We believe orthopedic practices deserve to know pricing before a sales call.
How do you measure success for an orthopedic practice?
New patient inquiries, phone calls, and appointment form submissions. Not keyword rankings. Rankings are a means to an end — the end is patients scheduling appointments. We track and report on the metrics that drive your practice's growth.
Do you work with multi-provider or multi-location practices?
Yes. Multi-provider practices need individual provider profiles optimized, location-specific landing pages, and a review strategy that builds each provider's reputation. Our audit covers all providers and locations, and we price retainers based on scope.
How is this different from healthcare marketing companies?
National healthcare marketing companies run the same playbook for practices in Utah and Texas. We know the Utah market — neighborhoods, competitors, patient demographics. And we offer GEO (AI search optimization) that healthcare marketing companies aren't touching yet, backed by live proof on TheWasatchGuide.com.
Can you help with HIPAA compliance for online content?
We focus on SEO and search visibility, not clinical content review. We'll create content that drives patient acquisition — condition guides, procedure explainers, provider profiles — but we recommend your compliance team reviews any clinical claims before publishing. We never publish patient information or testimonials without proper authorization.
Want to see how patients find your practice — in Google and in AI search?
- Google and Local Pack visibility for condition and specialty keywords
- AI search check — does ChatGPT recommend your practice?
- Review profile analysis across Google, Healthgrades, Vitals, and WebMD
- Competitor comparison against 3-5 nearby practices
- Specific action plan with new-patient ROI projection