Show up when homeowners search.
The average HVAC customer is worth $15,000+ in lifetime revenue. We make sure they call you — not the company that outranks you.
Get Your Free Presence ScoreThe average residential customer is worth $15,000+ over time.
Between repairs, maintenance, and eventual system replacement, a single residential HVAC customer generates $15,000+ in lifetime revenue. The average service ticket is $1,200 and climbing. At our retainer rates, one new customer per month from search covers the investment — and every customer after that is profit.
Sound familiar?
You're paying for Google Ads but the leads dry up the moment you stop.
SEO and GEO build assets you own. A blog post that ranks keeps delivering leads for years. An ad stops the second you stop paying.
Your Google Business Profile hasn't been touched in months.
We manage your GBP weekly — posts, photos, review responses, Q&A — because Google rewards active profiles with better Local Pack placement.
Homeowners are asking ChatGPT for recommendations and you're not showing up.
Our GEO strategy optimizes your entity data, reviews, and citations so AI assistants recommend you — not just Google.
You know SEO matters but you're too busy running jobs to figure it out.
You're an expert in your trade, not digital marketing. That's the point. We bridge the gap so you focus on the work and we focus on the visibility.
What we do for you
Every engagement follows our three-phase process: audit, build, grow.
Audit
Scored assessment of your Google profile, website, directories, reviews, and AI search visibility. $500, credited toward your project.
Build
Fix what the audit found. Directory cleanup, Google Business Profile optimization, entity optimization, and a custom website built for local search.
Grow
Ongoing content, GEO strategy, review management, AI search monitoring, and monthly reporting tied to real business metrics.
Retainer deliverables include:
What happens when a homeowner asks ChatGPT for the best HVAC company in your area?
More homeowners are using AI assistants to find service providers — especially for urgent needs like a broken furnace or AC. If your business isn't being recommended in those AI answers, you're losing calls to competitors who are. Our GEO strategy ensures your business is visible in ChatGPT, Perplexity, and Google AI Overviews alongside traditional search results.
- Entity optimization so AI models know your business, services, and service area
- Citation building on the authoritative sources AI references
- Review signal management — AI heavily weights review quality and recency
- Structured content that AI can parse and recommend
- Monthly AI visibility monitoring — we track what AI says about you
Frequently asked questions
How much does SEO cost for an HVAC company in Utah?
Our retainers start at $1,000/month for traditional local SEO, or $2,000-$2,500/month with AI search optimization (GEO) included. Every engagement starts with a $500 audit that's credited toward your project. We publish our pricing because we believe you should know what things cost before a sales call.
How long until I see results?
Most home service clients see measurable improvements in Google Business Profile visibility within 60-90 days. Organic rankings for competitive service keywords typically take 3-6 months to build. AI search citations develop over 2-4 months. We report on progress monthly with specific metrics tied to leads and calls, not vanity numbers.
Do I need a new website?
Not always. Our audit will tell you. If your current site is structurally sound, we optimize what you have. If it needs rebuilding, we include a custom website in Phase 2 ($3,000-$6,000). You own the domain and everything we build — registered in your name from day one.
What's the difference between your SEO and what the big agencies offer?
Most agencies sell generic SEO packages, lock you into long contracts, and hand your account to a junior after the sale. We're a consulting practice — the person who does the audit does the work. We also offer GEO (AI search optimization) backed by TheWasatchGuide.com — a live content property with real Google rankings you can verify yourself.
Do you require a long-term contract?
No. After your initial audit and build phase, retainers are month-to-month with 30-day cancellation notice. We earn your business every month through results.
Want to see how your HVAC company shows up in Google AND AI search?
- Google and Local Pack visibility for your service keywords
- AI search check — do ChatGPT and Perplexity recommend you?
- Competitor comparison against 3-5 local companies
- Review profile analysis and improvement plan
- Specific action plan with ROI projection